United Way
Childhood Obesity PSA Campaign
This campaign aims to motivate and encourage young kids to get moving because staying active not only combats childhood obesity, it enriches lives. The spots feature real kids doing their thing while a connection is made between the activity and the benefit of doing it.
The Team:
Art Direction: Marie Rockett // Copy + Creative Direction: Tom Simons // Producer: Debbie Easdon // Production: Redtree Productions // Editor: Tim Anderson