Project 2020

Branding + OOH

For most people, going to an eye appointment is a total pain the ass. 20/20 is making it so much easier by bringing eye exams to the people. A company books the truck for a day and employees schedule a 15 minute appointment. Great idea, right? They needed a fresh look and feel that matched their revolutionary thinking. To help them launch, we created a new logo and tagline, truck wrap and poster series.

I got involved with Project 20/20 by way of the Ad Club's Brand-a-thon -- a 3 day brand competition in which 8 agency creative teams pitch ideas to launch local start-ups. My copy partner Jim Bell and I took home second place.

The Team: Art Direction + Design: Marie Rockett  //  Copy: Jim Bell