Rodman Ride for Kids

Advertising

Rodman is an umbrella matching organization that supports 47 Massachusetts based children's charities by a matching fund created by Rodman's network. Basically, every donation made to Rodman is met with a 10% match. While it might sound like a small amount, every little bit can make a big difference. With so many worthy charities to support, this TV ad needed to sell the difference of a matching gift. This ad miraculously came to life with a $0 budget. That's right, zero. 

The Team:

Art Direction: Marie Rockett // Copy: Spencer Cooke // Creative Direction: Mike Pilato + Rob Stewart // DP: Topher Cox // Editor: Tim Kane